Meet the CEO
Aarica — CEO & Founder
Aarica founded The Group Sales Network to provide specialized hotel group sales task force support — on-property and above-property — so hotels and management companies can maintain and grow group revenue without long-term overhead. With experience across multiple hotel systems including Envision (Hyatt's group sales platform), Salesforce, and Delphi, she brings immediate, measurable value to every engagement.
Technical skills
So clients know we have multi-system experience across hotel sales platforms:
- Envision (Hyatt internal group sales system)
- Salesforce
- Delphi
- Hotel group sales operations and revenue generation
Most recent project
Hyatt Andaz Resort & Bungalows — Scottsdale
July 7, 2025 – October 9, 2025
Remote and on-property group sales support during extended leave.
Full resume / background available on request. Contact us for more.
Ready to grow your group sales?
Contact us for a conversation about how we can support your property or portfolio.